A Step By Step Approach To Turn Skeptics Into Customers Without Being Pushy.
Hey friend,
Let’s be honest…
If I try to sell you something right now — your first thought will be “Hmm, I don’t trust this guy yet.”
You might not even know why you feel that way, but it’s natural. It’s how the human brain works.
Nobody likes to be “sold.” But everyone loves to buy. That’s the mystery of marketing.
So as a copywriter, your first assignment isn’t to push your product.
It’s to dissolve resistance gently… so your reader relaxes and listens to you.
Here’s how you do that — step-by-step.
I’ll show you each one with a real, simple example so you can copy and implement it right away.
Let’s sive in…
#1. Get their ATTENTION first
If you don’t grab attention in the first few seconds — they scroll past. It’s game over.
How do you grab attention?
Simple. Use curiosity, emotion, or bold promises.
✅ Example:
Instead of saying:
“Buy our skincare cream.”
Say:
“She stopped using makeup after this 5-day skincare routine.”
See the difference?
The second one triggers curiosity. The reader wants to know what happened.
That’s how you pull people in.
#2. Tell them you have a SOLUTION
Now that you’ve got their attention, they’re silently asking,
“Okay… so what do you have for me?”
This is where you introduce your solution — clearly and confidently.
✅ Example:
“If you’ve been struggling with dark spots and dull skin, our Vitamin Glow Serum can help you get clear, radiant skin naturally — in just 7 days.”
Don’t talk about “features” like ingredients or bottle size. Talk about results they want to see.
#3. Show them there’s much to GAIN and nothing to LOSE
Here’s the truth: people hate losing more than they love winning.
So if they sense any risk, they won’t buy. Your job is to remove that fear.
✅ Example:
“And if after 7 days you don’t see visible changes — we’ll refund 100% of your money. No stress. No questions asked.”
Now they’re thinking,
“Hmm, okay… I can try this without losing anything.”
Boom — resistance drops.
#4. Agree with their RESISTANCE and handle their OBJECTIONS
Don’t ignore objections. Don’t argue either. Instead, agree with them — then gently turn it around.
✅ Example:
“You might be thinking, ‘I’ve tried other creams before and they didn’t work.’
And you’re right to think that way.
But here’s why this one is different — it’s made from natural ingredients your skin actually recognizes and absorbs fast.”
See what happened?
You didn’t deny their fear — you validated it. That builds trust.
#5. Demonstrate how fast their life can TURN AROUND
People want transformation — and they want it fast.
✅ Example:
“Just imagine waking up, looking in the mirror, and finally seeing clear, healthy skin that glows.
No more filters. No more hiding.”
You’re painting a before-and-after picture in their mind.
That’s what makes your message emotional and believable.
#6. Earn their TRUST
Nobody buys from a stranger they don’t trust.
So show proof.
Show testimonials, screenshots, or even personal stories.
✅ Example:
“Over 1,200 Nigerian women have used this serum — and 9 out of 10 say it cleared their skin within 10 days.”
“Here’s what Blessing from Abuja said: ‘My face cleared so fast I had to stop using filter on Snapchat!’”
That’s real. That’s believable.
#7. Let them know they can BACK OUT anytime
When people feel trapped, they resist. When they feel free to choose, they buy.
✅ Example:
“You can cancel anytime — even after using it for a week. We want you to feel in control.”
This removes pressure and builds safety.
#8. Give them a CLEAR next step
Now it’s time to direct their action. Don’t say “click if interested.”
Say exactly what to do.
✅ Example:
“Tap the green ‘Buy Now’ button below to order your Vitamin Glow Serum.
Once you do, our team will deliver it to your doorstep within 24 hours.”
Simple. Clear. Direct.
Now, let’s recap:
#1. Get their attention
#2. Offer a solution
#3. Remove risk
#4. Handle objections
#5. Paint the transformation
#6. Build trust
#7. Give them control
#8. End with a clear CTA
That’s it.
That’s the only “manipulation” you’re allowed to use — the kind that helps people make better decisions.
P.S: Do this right, and people will not only buy from you… They’ll thank you for selling to them.
Warm regards,
~Akin Shalom
